How do you visualize and track 750,000 joint welds?
Problem
The founder, an industry veteran with deep expertise, faced challenges in turning that knowledge into a cohesive and functional MVP. After years of working with contractors, they were left with overly complex designs on one side and a barely functional production build on the other—a common pitfall for solo ventures. Seeking a solution, the founder approached us to help launch a fully functioning product and marketing materials within a tight 3-month window.
Solution
We conducted a thorough audit of existing product and brand work, identifying the most essential features to drive the product forward. Simultaneously, we refined the visual identity for a cohesive, professional look. By streamlining the process and focusing on key priorities, we met the 3-month launch deadline, delivering more functionality and polish than anticipated.
